A childhood spent in Africa, I have had a unique perspective on cultures where commodities are scarce, to those in which abundance leaves only branding to distinguish choice. This has given me a heightened appreciation for brand and design strategy.

Interests in both graphic and product design led me onto the BA(HONS) Design, Branding and Marketing course at the University for the Creative Arts, where I graduated with a First in 2009.

I currently work as Product Manager for a leading medical simulation manufacturer. I manage product development, ensuring the entire range remains in keeping with the latest medical advances. My integrated, simultaneous strategic and creative approach unites customer demands, product design, manufacturing, marketing and branding to ensure customer and corporate success. Additionally I manage the company's 97 year old brand across all web, print and social media platforms. 

Working within clinical simulation has allowed for an enhanced understanding of user/product interaction and a strategic, global approach to product and brand design.

See my Portfolio for details of my work.