Project: In 2010 I oversaw a complete rebranding and continue to manage the brand in my current role across all print, web and social media platforms. 
Brief: The brand refresh had to carefully articulate technological advancements in keeping with latest medical practices, whilst also being careful not to neglect a rich 100 year history, recognised globally.
Solution:  An internal and external improvement in brand cohesion has helped cement the companies' stronghold as the forerunner in medical education. A careful, fluid approach helps continually evolve the brand in keeping with the latest design trends whilst maintaining a strong, unique visual language. 

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