Project: New visual identity for an event catering company making fine Indian cuisine
Brief: A more luxurious and unique brand identity. Circular to work on socials.
Solution: Simplified serving Indian dish forms the outer logo identity, instantly recognisable as a symbol of Indian cuisine. Modern, sophisticated sans serif typeface for the brand name Serif font tagline underpins quality and authenticity. Black and golden colouring to emphasise a more upmarket feel for the brand.