Project: Being closely involved in new product development allows for an easier transition to sales and marketing. New products must be easy to understand and interact with for customers. 
Brief: Enhance key brand touch points to make a positive customer experience. Allow for quick pre-purchase understanding of key product features and benefits and easy to use after sales collateral.
Solution:  Ensure a clean, simple message in keeping with the established brand guidelines.
Use of photography, colour and clean typeface. 

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